DarkshoreAbout
Darkshore is a small media buying agency in Brooklyn. We work with a limited number of accounts at a time so the senior practitioner reviewing your performance is the same one running your campaigns. The format is the product.
01 / Origin
Most of us came up running paid media inside companies before running it as an agency. That experience left a specific opinion: that the value of an outside team is judgment, focus, and pace — and that those qualities evaporate the moment one practitioner is asked to look after fifteen accounts.
So we built around the constraint instead of against it. A small roster of clients. Senior practitioners doing the hands-on work. Standardized boring parts (reporting, communication, account hygiene) so the unboring parts get the attention they deserve.
Our clients tend to be founders, marketing leads, and CFOs who want a media buyer they can ask hard questions — and get answered honestly, including when the answer is "we were wrong."
These aren't slogans. They're the trade-offs we've actually committed to, written down so we can be held to them.
No staffing pyramid. The person reviewing your account is the person running it. If we ever can't sustain that, we close the roster instead of diluting it. That's a real constraint on growth — and the point.
Paid search and paid social, with the tracking and funnel work that wraps around them. We resist expanding into adjacent services we'd be merely competent at. There are good people for those — we'll introduce you.
We assume our reports will be read by people who ask hard questions. Every metric is sourced and every assumption called out. If we're estimating, we say so. If platform attribution disagrees with your CRM, we tell you and we tell you why.
Every ad account, pixel, conversion ID, tag manager container, and feed is owned by you. We work inside them. If we ever stop working together, you keep every artifact and every learning. Documented in the statement of work.
Platform policies and data protection rules exist for reasons. We don't route around them. In regulated sectors we work with your counsel; on data we send only what's needed and document what we send.
Some accounts aren't right for us. Sometimes the honest answer is that an in-house hire makes more sense, or that a different specialist would do better work. We'd rather say so up front than spend a quarter discovering it together.
03 / Location
The office is in Bensonhurst, on 16th Avenue. We work with clients across the United States and align on Eastern Time hours by default. Most of the work is remote — calls and shared documents, with the occasional on-site visit when it's warranted.
We don't currently take on accounts outside the U.S. or Canada. Cross-border data, currency, and compliance considerations deserve specialists, and that isn't us.
A short note about what you're running and where it's stuck is enough to start. We'll be honest about whether we're the right team — and helpful even if we aren't.