What we do, and where we draw the line.

We treat the Google account as a system, not a list of campaigns. That means a structure that mirrors how your customers actually search, a query and audience strategy that controls where the budget goes, and a bid model chosen for the data you have — not the data you wish you had.

For most accounts the early work is unglamorous: cleaning the search-term picture, fixing what the platform thinks a conversion is, and giving the algorithms cleaner signal. The compound effect of that work shows up over months, not weeks.

• Account architecture & campaign mapping
• Keyword and search-term mining
• Bid strategy selection & tuning
• Performance Max asset groups
• Negative keyword and placement hygiene
• Shopping feed structure (where applicable)
• Audience signals & first-party data
• Geographic and dayparting controls

Meta is a creative engine more than a targeting engine. The leverage is in the volume and discipline of what you put in front of the algorithm. We work with your in-house team or production partners to keep a credible cadence of new concepts, retire what's tired, and document what the data is telling you about audience and message.

Account structure tends toward simplicity. We resist the temptation to over-segment when consolidation would give the algorithm more to learn from.

• Campaign and ad-set consolidation
• Advantage+ shopping & lead campaigns
• Audience hypothesis & testing
• Creative testing structure & cadence
• Pixel, CAPI, and event de-duplication
• Retargeting and exclusion logic
• Lead-form optimization
• Cross-account learning sync

Lead programs fail more often at the seam between marketing and sales than inside the ad account. Our work usually starts with a working definition of a qualified lead, a way to measure it, and an honest conversation about which campaigns are actually feeding pipeline.

We're comfortable with longer sales cycles and offline conversion data. If your CRM is the source of truth, we'll wire it up to the platforms so optimization is happening against the right thing.

• Lead qualification frameworks
• Form, call, and chat instrumentation
• CRM ↔ ad-platform integration
• Offline conversion uploads
• Lead scoring inputs
• Disqualification feedback loops
• Geographic and demographic gating
• Cost-per-qualified-lead reporting

The hardest part of paid media, in 2026, is making sure the platforms see what they need to see — and not what they don't. We set up measurement that survives ITP, ad blockers, consent banners, and platform changes, without leaking PII that doesn't belong in a third-party system.

We're explicit about what's being collected and why, and we work with your engineering or data team to keep the implementation auditable.

• GA4 event model design
• Google Tag Manager & server-side GTM
• Meta CAPI implementation
• Google Enhanced Conversions for Leads
• Consent-mode integration
• Conversion de-duplication across platforms
• Looker Studio reporting layer
• Documentation of every event & parameter

We don't shoot video and we don't pretend to. What we do is run the testing structure around it: hypotheses, cadence, sample sizes that can actually decide something, and a written record of what each round taught us.

We brief production teams in concrete language, score outputs against the hypothesis rather than vibes, and keep a running document of patterns so the next round doesn't start from zero.

• Testing cadence & calendar
• Concept hypotheses & briefs
• Naming conventions for clean reads
• Statistical sanity (when applicable)
• Iteration prompts for production teams
• Retirement criteria
• Pattern library & learnings doc

The unglamorous half of paid media. A campaign sending traffic to a slow page with a long form will lose to a worse campaign sending traffic to a faster one — every time. We audit the post-click experience, recommend specific changes, and coordinate with whoever owns the site to ship them.

We don't build production websites. We will mock up landing pages, write copy variants, and work with your dev team to keep iteration speed reasonable.

• Landing page audits
• Offer and pricing test design
• Form, flow, and field audits
• Copy variants for A/B testing
• Page speed & Core Web Vitals review
• Mobile-first conversion review
• Lead routing & speed-to-call