Common questions, answered plainly.

Retainers are quoted as a flat monthly fee based on the scope and complexity of the work, not as a percentage of media spend. We'd rather be aligned with what you want to get done than with the number on the credit card.

Fixed-scope projects (audits, rebuilds, tracking implementations) are quoted as a defined fee with a defined deliverable and timeline.

Retainers generally start at a three-month minimum. Anything shorter and the data hasn't told either of us much yet. Diagnostic projects (like a two-week audit) don't require a longer commitment.

We don't impose a hard floor, but for most paid-search and paid-social programs to give us anything useful to work with, monthly media tends to start around $10,000 across the channels we'd run. Below that, an in-house operator or a freelance specialist is usually a better fit and we'll say so.

A senior practitioner. There's no junior bench shadowing the work for billable hours. The person you're emailing is the same one in your account. That's the deliberate constraint that decides how many engagements we take on.

You do. Every Google Ads account, Meta business manager, pixel, conversion ID, GA4 property, tag manager container, and product feed sits under your ownership. We're granted access to do the work. If we ever stop working together, you keep all of it — and the documentation along with it.

This is written into the statement of work. It isn't a courtesy.

No, and we'd be skeptical of anyone who does. We commit to effort, judgment, transparency, and pace — and to telling you what we think is possible based on what we see. The outcome depends on factors neither of us controls fully: offer strength, market timing, competitive pressure, landing page quality, sales follow-up. We can move many of those levers; we can't promise their direction.

Weekly: a written note with what changed, what we did, and what we're watching next. Monthly: a longer review tying spend to pipeline or revenue, with assumptions called out. Quarterly: a one-page reforecast of where the next dollar should go.

Dashboards are available where they're useful, but we treat them as a supplement to written analysis, not a replacement for it.

We treat client data as confidential by default. We don't pass identifiable health, financial, or sensitive customer data to third-party ad platforms — and where regulated industries apply (HIPAA-adjacent healthcare, financial services, etc.) we work with your counsel or compliance team to make sure the implementation is appropriate.

Internally, access to client systems is limited to people working on the account, and we use multi-factor authentication on every platform we touch.

Yes. Most engagements include mutual confidentiality language by default; if you have a standard NDA you'd prefer to use, send it across.

We can be your AOR for paid search and paid social. For full-funnel, multi-channel work that includes content production, organic media, brand, and creative as a unified service, we're not the right shape — and we'll point you to people who are.

Often. A common shape is operating one or two channels while your in-house team owns the others, or providing a senior outside perspective on a program your team runs. We're comfortable working alongside in-house marketers without trying to replace them.

Yes — sports betting, payday lending, adult, and multi-level marketing. We'll also pass on work where the offer or claim isn't credible enough for us to stand behind in writing.

We work with U.S. and Canadian businesses. Cross-border campaigns deserve specialists who deal with currency, local privacy regimes, and regional platform quirks daily; that isn't us.

Retainers can be ended with 30 days' written notice on either side. We'll hand off the accounts, the documentation, and any in-flight work in a usable state. We don't believe in friction-on-exit as a retention strategy.